Mats are also referred to as Emblem Mats or Personalized Mats.
There are some who hold their corporate logo in such reverence
that to put it on a mat that will be trod upon borders on the
sacrilegious; and they just will not do it. That is not the
case for most of us. Though we do take very special care with
certain religious institutions where certain words or letters
are "holy" and not to be subjected to any form of
treatment that might be interpreted as derogatory or disrespectful.
The nature of a logo, in terms
of its complexity, coloration and relative size compared to
the intended size of the mat and its location compared to
any supporting message or text that may be desired all go
into deciding which matting materials and logo application
processes will be appropriate.
There is a point at which there
can be simply too much information on a mat. People walking
over a logo mat or any mat tend to glance down as a safety
measure to quickly evaluate how to negotiate the change in
terrain as they cross the border of the mat. In that instant,
they will notice the logo and perhaps a brief text message,
and the logo and the message will register to a certain degree
depending upon the person's state of mind as he or she passes
through. Loading a mat with long messages and several symbols
requires either an appropriately sized mat or reconsideration
of what is practical for the situation "on the ground."
Safety is the number one criteria
as we evaluate any logo for any mat situation. The type and
volume of traffic that the logo mat will be asked to
sustain are also key elements in making a product selection.
What a logo mat will cost is
going to be dependant upon the size of the mat, the number
of copies to be produced in one continuous run, the material
selected, the labor intensity of the process, the tooling
requirement if any, and if there are to be any special adaptations
in terms of shape for example that my be important.
Why have a logo mat at all?
Will a logo mat increase sales?
It could. But, what it does do, is welcome people to our facilities
and to remind them that we are committed to what our corporate
logo, or our organizational emblem or our group motto means.
It is there as a mission statement; or, as a "line-the-sand."
We have a job to do and here is where we do it.
It it a statement to visitors,
to employees and to owners alike: "We are here to stay!"
[We will be adding to this Guideline
in the future. In the mean time, please feel free to contact
us at (800)442-6544 to discuss your logo, emblem or personalized
mat requirements. Click here
for The Mat King Logo Mat Index Page].