Estate sales agencies and organizations often go looking for
a tasteful logo imprinted doormat that will be practical enough
so that users will want to keep them and where the agency logo
is unobtrusive enough so that it will not make the users feel
that they would themselves feel tacky if they were to put it
outside their front door.
If the intended users are to include potential
clients; i.e. home owners who may or may not currently be listing
their homes with your agency, well, that is a tall order.
If a Real
Estate Agency’s logo were exceedingly well known, it could
be placed in the corner of the mat and serve as a very modest
reminder as to whom the homeowner knows in the Real Estate industry.
Doormats are often small by definition. Natural
fiber doormats, such as the Old
Fashioned Woven Cocoa Fiber Doormats, which are very popular
residential doormats, almost have to be pretty big to include
even a small logo due to the nature of the fibers if the logo
is to be at all legible. Vinyl
backed cocoa mats have a surface regularity that allows
for more detail to be represented in a smaller space, but in
almost all cases, color would still be the method, which makes
the logo fairly prominent; and, the larger the logo representation
and the more brightly colored it is, the more indiscreet it
may be considered to be.
There is however another aspect to this subject
of Real Estate promotional doormats. Unless the doormat to be
given is substantial, say 2’x3’, the more unlikely
it is to be used at the front door any way; simply due to its
being somewhat impractical and the desire by most people for
a classical approach in doormats; i.e. to cover most of the
width of the door or doors at the front of their home. If a
home has double doors in front, a 3’x5’ or a 4’x6’
mat is what looks correct and balanced. Even if the homeowners
typically enter and exit though only one of their double doors,
the look from the street or as one approaches the home is jarringly
wrong when a mat intended for a single door is placed in front
of the expanse of a six foot wide double door.
No agency is going to give away a mat of that
magnitude. Nor would a home owner expect such a mat. But, all
in not hopeless with this nice little promotional doormat idea.
Good doormats; i.e. effective shoe cleaning doormats, still
have a value. Clients or potential clients, will often put such
mats, even ones with a prominent logo on them, in their garage,
or at the foot of the basement stairs, or at the side door for
when they come in from the garden, or by the grill to sand on
instead of on the hard bricks of their patio, or even in the
trunk of their car to protect the carpet by catching drippings
from their food shopping bags.
Of course, if a homeowner's experience with
an agency has been less than positive, it can also work in reverse.
But, in such instances those mats would more than likely be
discarded or given away since seeing them every day would be
more of an irritant than any cleaning the mat might be able
to do would be worth. Or, the mats might get kept just to step
on the agency name one more time in memory of what ever it was
for which they hate the memory of their experience with it.
One would hope that such instances are few and far between.
But, in fact, such effective doormats, even
ones with imprinted logos, often do get used. And that can keep
a Real Estate agency's name in front of those homeowners as
either past or future clients and will often get noticed by
friends who see the doormats by happenstance. And, even if such
a promotional doormat is not as effective as one might think
because it is not at a home’s front door, it is or can
still be effective; very effective, because the person who sees
it may ask, “How did you get that doormat?” and
the homeowner may well respond how nice the folks were at the
Real Estate agency when they came to list their home for sale,
or when they helped to sell their home, or when they bought
their home and then the race is afoot; you should excuse the
So, a nice homey doormat with a logo of some
kind and a small deck of business cards can become just the
right way to be there when homeowners talk amongst themselves
and share their feelings about the Real Estate professionals
they know. So, stop waiting and order some promotional doormats
today. Get known for being the Real Estate agency that has a
welcoming approach to both buyers and sellers of homes.
Please feel free to contact us
at (800)442-6544 to discuss your promotional doormat requirements.
Or, click here
for The Mat King Doormat Index page to see what mats may
interest you, and then give us a call.